"Keeping up with the Joneses” is all about material wealth and social status. Right?
For the modern day Joneses of ASRX, things have changed. The Joneses’ envious next door neighbors are now astonished by their unparalleled physical abilities and unassuming strength as opposed to what car is in their drive way. The Jones family sets the new standard for what makes the perfect American family by creating an image of health beyond simple aesthetics. In this day and age, the Joneses realize you can’t just buy your way into a happy lifestyle, you have to work your way into it, by shedding the outer shell of material goods for the inner character of drive and commitment.
Can you keep up?