About Us

Our History

The ASRX brand started in the first CrossFit gym in Honolulu Hawaii in 2008, CrossFit Oahu. Before the big competitions and big corporations, three CrossFit Oahu coaches decided that the community they loved needed an identity of it's own. Making the trek from Honolulu to the Crossfit Ranch in Aromas, California via airplane and rusty RV, three determined young founders set up shop in the dirt and dust of the 2009 Crossfit Games. After three days of hot weather, cold fancy top beers, and a ton of fitness, a grassroots brand was born. 

In 2010 the brand moved it's headquarters to North County San Diego where the Founders lived on the floor of their gym and hustled to grow the brand full time. 

After many years of hard work, sweat and yes, even tears, ASRX has solidified itself as a core brand in the fitness community currently headquartered in Carlsbad, California.

Our Mission 

We believe in culture, we thrive on creativity, and we take great pride in being part of a community that has changed the world for the better. Our mission is to ensure every product we create stays true to those values by using the finest quality products made in the most eco friendly way possible and represent our community.


The notion of “living life ASRX” reflects our way of life. It is the ethos for ourselves and other creative, forward thinkers that relentlessly blaze their own path toward the pursuit of excellence. It lives inside all of us and is not to be overlooked. Our trendsetting culture is real, creative, and unfazed by naysayers, critics and outsiders. Living Life AsRx is to lead by example instead of following others. This truth will always be at the forefront of why we exist and it is incorporated into everything we do.